Chevrolet Silverado "Her horse"

Steve Silver invited my partner Ron Saltmarsh and I to be part of his “A man and his truck” campaign that launched the 2014 Silverado. Unless I’m mistaken, this has to be the first national truck spot featuring a woman as the hero. It debuted on the MLB All Star game.


Leo Burnett Detroit
Global Creative Director: Steve Chavez 
Executive Creative Director: Steve Silver
 Art Director: David Ayriss 
Copywriter: Ron Saltmarsh, David Ayriss
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