Chevrolet Silverado "Her horse"
Steve Silver invited my partner Ron Saltmarsh and I to be part of his “A man and his truck” campaign that launched the 2014 Silverado. Unless I’m mistaken, this has to be the first national truck spot featuring a woman as the hero. It debuted on the MLB All Star game.
Leo Burnett Detroit
Global Creative Director: Steve Chavez
Executive Creative Director: Steve Silver
Art Director: David Ayriss
Copywriter: Ron Saltmarsh, David Ayriss