Chevrolet Silverado "Vertebrae"

Steve Silver invited my partner Ron Saltmarsh and I to be part of his “A man and his truck” campaign that launched the 2014 Silverado. After a day of hard landings, the comfort, peace and quiet of the Silverado is a nice place to recover from it.

Steve Silver invited my partner Ron Saltmarsh and I to be part of his “A man and his truck” campaign that launched the 2014 Silverado. 
 
After a day of hard landings, the comfort, peace and quiet of the Silverado is a nice place to recover from it.
 
Leo Burnett Detroit
Global Creative Director: Steve Chavez
Executive Creative Director: Steve Silver
Art Director: David Ayriss
Copywriter: Ron Saltmarsh
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