Museum of Flight "Crash"

We created two outdoor boards that brought full 3D replicas of aircraft in the Museum of Flight and brought them out into the Seattle cityscape. This required the equivalent of two outdoor buys. Because we built a replica of the entire plane we needed both sides. When you drove past it, it looked like a plane had actually crashed through the board. We put a mannequin in flight gear sitting on the front side rail just to let folks know the pilot made it out okay. Art Director: David Ayriss Copywriter: Scott Vincent Creative Director: Jim Copacino Agency: Livingston & Company