Point Defiance Zoo & Aquarium "Sharks"

To introduce the new shark exhibit, we had a shark introduce himself to a mamber of the audience. Once we had some fun playing with the typical perception of sharks that people have, we began to tell the story about how thay aren't all like the star of "Jaws". Art Director: David Ayriss Copywriter: Ron Saltmarsh Creative Director: David Ayriss Agency: Borders, Perrin & Norrander