Sony "Basketball"

Sony HandyCam and video editing software Basketball 60 second commercial This spot debuted on the NCAA championship game. The story (Spoiler: not real) was one of a high school student in a remote town in Alaska making his own recruitment video and sending it to coach Mike Krzyzewski. We actually shot the scene with Coach K in his actual office at Duke. The cherry on top was that the championship game was won by Coach K and his Blue devils. Agency: Young & Rubicam, Irvine Executive Creative Director: John Doyle Art Director: David Ayriss Copywrter: Ron Saltmarsh