Toyota NASCAR "Parade"

This spot was the formal introduction of Toyota into the NASCAR Cup Series. Toyota wanted the NASCAR nation to know that they did really appreciate them. And what better way than to hold a fan appreciation parade led by the Waltrip brothers? And when the sibling rivalry between Darrell and Michael gets added in, the parade becomes very NASCAR, indeed. Agency: Saatchi LA Art Director: David Ayriss Copywriter: Randy Quan Creative Director: Greg Braun Executive Creative Director: Harvey Marco