Volkswagen Toureg "SUVW"

This was the introduction of VW’s latest Toureg model. It was more than just a SUV. It was a SUVW. The SUVW introduction launched via full page color ads in the Wall Street Journal, national magazine ads, outdoor in downtown Manhattan and online banners. Art Director: David Ayriss Copywriter: Max Godsil Creatibe Directors: Michael Kadin, Eric Springer Agency: Deutsch LA